Fernanda Cristo is the e-commerce manager of Puratos France and one of the speakers of our first ever e-connect Europe conference which will bring e-commerce leaders from the European manufacturing industry together to share and discuss best B2B e-commerce practices. Before the event, I had the chance to talk to her about how applying UX Design principles can enhance the performance B2B e-commerce website. Her insight and experience are as interesting as valuable to any B2B e-commerce professional and I hope that you enjoy reading it. 

 

 

Author Thomas Igou | Copperberg

1.Fernanda, as an e-commerce manager, can you tell me how you got involved with UX Design? 

First of all, I should mention that I’m not a UX designer or a specialist. However, my job is to make sure that customers are satisfied with our online shop and this is exactly what User Experience is about. If I want clients to come to our platform and spend time on it, then I must offer them something that is intuitive and easy-to-use. 

We should all be talking more about UX and how to integrate it into our projects from the very beginning. When it comes to digital projects, we need to think way beyond the technical side. Sometimes we focus so much on having a button that works when we click on it that we forget how important it is to have this button at the right place, with the right size, in the right color, so people will find it easy to use. 

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